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Riding Discomfort – or Dealing with Cravings and Urges

Dodging or riding discomfort

Riding discomfort, discomfort dodging, surfing the urge, cravings, the wine witch … whatever you want to call it, describes that moment when you really want a drink, and you have a big fight with yourself about whether you should or should not do it. For most of us, it is a psychological battle rather than a physical dependency. But when it happens, it is a major tussle and can make or break your goals. It is also exhausting!

It does not matter how long you have been moderating your drinking habits or been alcohol-free, you will get moments of discomfort. I still get them at five years sober. The same thing happens when you are exercising, dieting or undertaking any other personal behaviour change project.

Accepting that these feelings are part of the process is a good start to riding discomfort and bashing it for good!

In this Riding Discomfort webinar you will discover:

  • What is discomfort/cravings and why they happen
  • How to plan for and navigate them successfully
  • Techniques to distract yourself
  • What to do when they take you by surprise
  • How they get easier
  • How to ride discomfort when moderating or drinking mindfully.


Article By

I am Laura the Co-Founder at Club Soda. I gave up drinking in 2012 and hope that I can support you to take a self-guided journey to change your drinking whatever your goal.

8 comments on “Riding Discomfort – or Dealing with Cravings and Urges

  1. loveyousoba22
  2. sarahf
    sarahf on

    Hi there. I started off wanting to do dry January. I won’t lie, I have had two slips in 16 days BUT they weren’t anything like what I would normally drink. I decided I did want a drink and I had a couple. First one tasted foul ( I switched from White to Red wine to try to cut down back in November ) – the second was OK, But then I stopped before the inevitable next glass was poured. If I decide I would like a drink I buy two of the mini bottles. This is enough to feel OK, I did have a drink, but not enough to tip me into dashing to the Offi for more. It is TOUGH! I too have lost jobs due to illness from drinking. It had to stop. I know it’s a long long road ahead but like you, I know only I can travel that road. I am being kind to myself – please be kind to yourself too! Thinking of you, stay positive! Sarah.x

  3. hilsb
  4. lele
  5. allie
  6. livefreeordrink
  7. shadow
  8. Marybuchanan2

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