Post content

Sugar tax – Making a pint cheaper than soft drink

Sugar tax – Making a pint of cider even cheaper than a nice soft drink

Club Soda, the online community supporting people to change their drinking, has reacted with disappointment at news that the Government will be introducing a ‘one-size-fits all’ sugar tax, that will nudge the cost of a pint of a decent soft drink in the pub even further away from that of a pint of cider or beer – in the wrong direction!

Currently, in All Bar One a pint of Bottlegreen Sparkling Elderflower costs £5.30 (two bottles of 275ml) but a pint of cider is £4.60.

Founder of Club Soda Laura Willoughby MBE said ”the sugar tax is bad news for individuals trying to change their drinking, and really conflicts with the Government’s goal of getting us to drink less alcohol.”

“A big barrier for people to change their drinking is the fear that they may have to forgo their social life – this price hike does nothing to help them resist temptation on a night out. Customers want better and healthier choices in the pub that they will actually enjoy rather than endure.”

“We know from our research that the price of interesting soft drinks already dissuades pubs from stocking them. Venues need more incentives to stock a greater range.”


Contact Laura Willoughby – 07968708703 –

  1. Club Soda helps individuals change their drinking whether they want to cut down, stop for a bit, quit or stick. We support the five million people in the UK who have tried to cut down and still actively want to reduce their drinking.

  2. Club Soda have just completed a year-long piece of research into how to support pubs and bars to serve better non-alcoholic options for all their customers. The price of a 0% beer or craft soda was one of the factors that stopped pubs serving a greater range of options.

  3. More sugar but no alcohol:

    • Fentimans Ginger Beer has 6.8g sugar per 100ml but no alcohol, dry white wine has 3g of sugar per 125ml and is 1.8 units


Article By

I am Laura the Co-Founder at Club Soda. I gave up drinking in 2012 and hope that I can support you to take a self-guided journey to change your drinking whatever your goal.

Leave a Reply

This site uses Akismet to reduce spam. Learn how your comment data is processed.